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Research Content to leverage branding efforts

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Your 2 Cents Matter

Your 2 Cents Matter


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The American Marketing Association in recent research suggests that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.