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Join us as we speak with Erlend Wilhelmsen-Founder/CEO of Fabric Interactive – a successful digital product and social marketing shop with offices in Los Angeles and New York. As CEO of Fabric, He has headed up more than 100 interactive marketing projects. Fabric clients include IKEA, Porsche, Subaru, JC Penney, Yahoo!, Kelloggs, Nintendo, and Hachette Filipacchi Media. Always up for a challenge, Fabric has executed effective marketing campaigns for under-dog CPG brands and taken start-up ideas from napkin to product in less than six months.