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Guest: Karla Olson

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Your Book As a Business

Your Book As a Business

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Charmaine welcomes Karla Olson to the show. 

Karla is currently Director of Publishing for Patagonia, the iconic clothing company. She is also president and founder of Read Local and president of Publishers and Writers of San Diego, an affiliate of Independent Book Publishers Association (IBPA). She has been in the publishing industry for over 25 years and is the founder of BookStudio, a publishing strategist and book packager. Before founding BookStudio, Karla was the Creative Director of Tehabi Books, the founder of Via Press, and Editorial Director of the Michael Friedman Publishing Group in New York and also worked in the editorial department of Putnam Publishing.  Before founding BookStudio, she was the Creative Director of Tehabi Books, the founder of Via Press, and was for 10 years the Editorial Director of the Michael Friedman Publishing Group. She also worked in the editorial department of Putnam Publishing.

Host Charmaine Hammond is the author of On Toby's Terms (Bettie Youngs Books) which is being turned into a major motion picture (see www.ontobysterms.com). She also authored Toby The Pet Therapy Dog & His Hospital Friends, GPS Your Best Life and Toby Says Be a Buddy Not a Bully.  She has developed a program for authors, Your Book As a Business, where she shares her learnings, lessons and success about the business of books.  Website:  http://www.howtosellandmarketyourbook.com

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