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Week 2 – When you read about a new hat, why do you want one?

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Researchers have found that our brains simulate the events of the book in the same way they process events in the real world. In a study described in the journal Psychological Science some years ago, it was shown that the way our brains process images and written words is linked to the way they process actions we perform ourselves. For example, reading an active verb such as “button up” or “put on your hat” activates the same region of the brain that is activated when we actually do button up or put on our hat.

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