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Viki Winterton interviews Lisa Manyon!
Lisa Manyon is an award-winning, #1 best-selling author, copywriting strategist and master of powerfully communicating marketing messages to increase results.
A leading expert in copywriting, Lisa successfully challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results.
She’s found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is her new copywriting formula of “Challenge. Solution. Invitation™.”
Her philosophies have been featured in Inc. Magazine and other media outlets. She created a program featuring her philosophies called How to Create Marketing Messages with Integrity: Attract Your Ideal Clients with Your Authentic Voice and is well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans.
Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online. Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign.
Lisa’s mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content.
She helps articulate big missions into marketing messages that truly resonate without feeling “salesy” or “icky.”
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