World Kitchen Presents Wedding Day Radio: Josie Daga

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Though purveyors of new bridal apparel may wish she didn’t exist, thrifty brides adore Josie Daga of “We connect buyers and sellers of new, sample and used wedding dresses,” the entrepreneur tells I Do Radio host Angela Chester. “Back in 2004, I had my own designer gown to sell, and I couldn’t find any way to do it. So I created the site and sold my dress two months later. Since then, I’ve been astounded at how much need there is for pre-owned wedding dresses.  A gown can cost upwards of $5,000—then you only wear it for five minutes.”