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What’s the average number of times a bride-to-be pops into the same shop before purchasing her dress? “Some girls come in the first time, put on one dress, love it, then just buy it,” Cristina DeMarco of Bridal Reflections tells Wedding Planning Radio host Jeannie Uyanik. “We also have girls who’ll come in on their own and want to make an initial selection of dresses. Then they come back with their mom or best friend and show them the dresses they’re interested in. So on average, a bride comes in between one and three times.”
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