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The customer may always be right in the retail game, but in the game of life, it’s the wife who’s got to be satisfied. “If it’s the groom and he’s buying jewelry for his bride, the first thing I ask is, ‘Do you know exactly what she wants?’ Because ultimately, whoever’s going to be wearing the jewelry, it’s important to incorporate their ideas and create something that they’ll love,” Darren Collins of HLC Jewelry Masters tells Down that Aisle in Style host Chamein Canton. “If the bride loves the jewelry her groom gives her, he’ll be happy too.”
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