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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

Upcoming Broadcasts

Nobody wants to upset the 800 lb gorilla in the room named Google. Yet that is presicely what many business owners do when they employ serial sites to do their bidding. Google hates serial sites. If you are using clone sites to promote your business you may wind up sandboxed. The question then becomes one of "What is a serial site?" The answer to this question has changed over the past year or so. In fact, landing pages that were once considered perfectly legitimate were suddenly deemed serial sites. The way website owners found this out was when their landing pages disappeared from the first page of Google. Other recent changes in Google's algorithms also turned out to kill search engine ranking, including such things as being mobile-unfriendly, using certain kinds of programming languages, as well as where and how your site employs backlinks. On this episode of Working the Web to Win we will explore the ins and outs of technology that can kill your site cold in the eyes of the Googlebots.
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On-Demand Episodes

When you mention Search Engine Optimization to most people their eyes grow wide and their heartbeats race since they have been taught that SEO is like a foreign language. But what if we told you there were five simple things you can... more

Generating a click doesn't mean generating a lead or a sale. While many business people lament the sometimes uneven results achieved when they employ PPC ads, the best way to turn clicks into cash is to up the ante and... more

Computer viruses and hacking are nothing new. However, our dependency on a worldwide network to conduct business, (the internet) and the pervasiveness and frequency of massive hack attacks is new. So, if you want to learn who the... more

Many website owners were startled in late July when their page rankings on Google suddenly flew the coop. When the dust and feathers had cleared, it was apparent that the world's most popular search engine was once more tinkering... more

Ever since the Internet was begun there have been a number of individuals who weren't willing to play nice with all the other children. Specifically I am talking about spammers. Spammers have been the bane of many people's existence... more

So you have a blog and you're publishing articles on a regular basis, but you're following and page views are growing at a snail's pace. Wouldn't it be great if you could find some secret method to make a quantum leap in growth? Would... more

In case you haven't noticed, personal privacy, for the most part, does not exist anymore. Most large retail businesses have full surveillance systems. The highways and roads are replete with traffic cameras; satellites watch all of our... more

Like it or not, the Internet is a game that has specific rules. Play the game well and you'll be rewarded. Play it poorly and you might as well stay on the sidelines. In this episode, we'll discuss the ways to create and execute a winning game... more

Do you wish there was a way to build credibility and differentiate your company's products or services from your competition's? Are you looking for ways that share what makes you special? What about hightlighting unique attributes about your... more

Has it been two or more years since you last updated your website? Is your website getting any traffic? Does your website lack the "respect" of Google, Yahoo or Bing? Are your visitors bouncing off your web pages faster than a beach... more