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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

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Once again Microsoft has introduced a new operating system. After the firestorm created when they introduced Windows 8, everyone is holding their breath with regard to Windows 10. The good news is that their newest OS isn't as alien as version 8. The bad news is that Windows 7 users will have a bit of a learning curve. So if you want the lowdown on Windows 10, tune into this week's episode when we take you through our experience at converting several machines onto Microsoft's latest and greatest.
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On-Demand Episodes

Do you wish there was a way to build credibility and differentiate your company's products or services from your competition's? Are you looking for ways that share what makes you special? What about hightlighting unique attributes about your... more

Has it been two or more years since you last updated your website? Is your website getting any traffic? Does your website lack the "respect" of Google, Yahoo or Bing? Are your visitors bouncing off your web pages faster than a beach... more

Many years ago, I read Steven Covey's book "Seven Habits of Highly Effective People". This book had a big impact on my life and thousands of other. I spent many years cultivating and incorporating his philosophy and ideas into my... more

The Paris Fashion Show has nothing on Google and Amazon when it comes to offering wearable technology. The two titans of technology have recently weighed in with major advancements in wearable tech. Amazon has just opened a... more

Carl and I decided to create our own Internet radio show because we felt it would be a good way to build organic search ranking. Our reasoning was based on three specific principles. First and foremost, quality content is king for search engine... more

When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More... more

If you think that cellphone-speak is an arcane corruption of the english language, you will appreciate this episode where we cover how cyber babble got it start and how it continues to proliferate online. Ever since the first woncs started... more

What is Net Neutrality and how could its loss rock the world as you know it? Way back in 1995, when the Internet was young, the rules were established that guaranteed nobody could have undue influence over the speed at which... more

If you've been working the web for any length of time, then you know the search engines frown on what is known as "Black Hat" techniques. This technology has been used to exploit search engine algorithms since the first search engines... more

They call the Internet the World Wide Web for a reason. That's because it's the one medium that can put your products and services in front of a global audience. That's the good news. The bad news? Most small to mid-sized businesses still... more