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Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

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After being the big dog of search engines for more than a decade, Google has decided to change its corporate monicker to Alphabet. After 17 years if building a $400 billion per year corporation that controls everything from the world's most popular search engine (Google) to the world's most popular video portal (YouTube), to life extension resaearch firm (Calico), to self-driving car developer and a host of other acquisitions, Larry Page and Sergey Brin have decided to rename their enterprise. Add to that the fact that CEO Page has turned the reins of Google over to Sundar Pinchai, and many people both in the Internet and the stock market are wondering what's going to happen next. Even before the soup has cooled, rumors are swirling that Google is interested in acquiring yet more companies, including everything from Twitter to a company that makes satellites. So if you are wondering if Google intends to make Alphabet Soup of their company, tune into this week's episode of Working the Web to Win.
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On-Demand Episodes

Being a sci-fi buff, I thing about technology a lot. I imagine how it will affect our lives, what will it mean for business, commerce, education, travel and yes watching your favorite sci-fi video episode. Well recently my eye was caught by... more

Have you ever received an email or cold call claiming to be able to help you fix your SEO issues? They will use words like SEO, SERP, ALT Tags, content marketing, analyze, keywords; or fix your Penguin, Hummingbird, Pigeon or... more

Nearly everyone on the planet has heard of the XPrize, which has spawned hi-tech competitions with multi-million dollar prizes for everything from fuel efficient vehicles to sub-orbital spacecraft. However, in what must be the XPrize that is... more

A number of tech start ups from Apple to HP and others got their start in the humble garage. So in this episode we will count down the top 10 Garage Gurus of all time. We will also look at where the next titans of tech are likely to... more

Having trouble keeping up with all the changes that constantly happen in the world of social media? Did you know that Facebook added a gender identify option or that Twitter added analytics to their network? Would you like to know... more

With more people doing their holiday shopping online than ever before, we thought we'd get into the holiday spirit by spending this episode talking about the hot trends and gifts that are likely to impact this year's etail figures. We will... more

Ever wonder why all the media outlets use Twitter? Are you curious about how useful Twitter really is? What happened? Are you providing the wrong content? Are you using the wrong posting schedule? Are you engaging your audience... more

If you're looking for the magic formula for blogging success, you've found it. Ok, magic is a little bit of hyperbole, so we won't portray it as magic. However, this formula produces impressive results if you follow the entire process, without... more

You may have heard of the 12 Days of Christmas, but what you probably haven't heard of are the 12 Scams of Christmas. In their efforts to "liven up" the holidays, cybercriminals this year are going to act like the Grinch in their efforts to ruin... more

Back at the turn of the century banner ads were everywhere. You couldn't read a zine or surf a web portal without seeing dozens of banner ads all vying for your attention. Then in 2003, banner ads were declared as extinct as the dodo bird.... more

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