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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

There is no doubt that Google dominates the Internet today. However, the Internet is rapidly evolving into multiple arenas that include organic and paid search, cloud storage, and computing, video and photo storage and streaming, social media,... more

There is no doubt about Google's wide spread internet dominance. Whether it's Search, YouTube, Android OS, AdSense, Google Photos, Gmail or Chrome, the Google product line is broad and impressive. And it's not just software or... more

Around 2010 internet marketing had reached a crossroads where what had once worked for getting found in Search had reached a tipping point. A perfect storm if you will. If you did your research, you'd know that Google had reached Search... more

In 2012 when Carl proposed that we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn't a good idea. In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew... more

Social media has been a God send to most people. It has allowed millions of people from around the world to connect and share ideas. It has made it possible for people to reconnect with family and lost friends from the past. It has made... more

Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990's. This includes organic search position (aka SEO), banner... more

In today's competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry. More often than not, the reason you... more

When the economy is booming marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your... more

Every year since 2011, we have been writing about the tremendous threat that internet hacking poses. The number of hacks has continuously gone up every year since then. The financial cost has skyrocketed, and the number of... more

I know that most of us value time and money the most, (I'm excluding love and our survival needs for food, water and air because they are subjects for another story). Many value money because it is a universal means of exchanging goods... more

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