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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Most people are aware that social media share, comments, and rating have the biggest impact on the reputation of products and services provides by businesses today. I also believe that most of us would agree that word of mouth is the most... more

Self-proclaimed expert bloggersand social media pundits all talk about the ideal length of a post. Whether it's a blog or a tweet, on Facebook or another social net, every so-called expert has an opinion on what the ideal length of a social... more

We are now more than a decade into the 21st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to... more

Google is the dominate player in the SEARCH arena! It controls 70 to 80 percent of all search that take place. But did you know that most of the search users don't use 90% of the capabilities of Google Search? What would it mean to you and... more

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this. An advertising sales rep will pitch them on some marketing, and if they like... more

In the past, we have done show on Facebook and I have written other articles that provide more than a dozen ways to grow your Facebook Fan Base. This episode will focus on the easiest way to grow your fan base. If you're new to... more

There is a universe of marketing choices for the business owner today. Gone are the days when you could do just Print, Radio, TV or billboard advertising. The internet changed all that. In fact, theInternet has forced conventional analog... more

It is a relatively rare occasion when a giant company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the dynamics of... more

The Internet is an amazing and wonderful tool. You can access an unbelievable amount of useful information. However, at the same time, it is a perilous, deceptive minefield fraught with traps, lies, fraud and all manner of criminal... more

Luna will be in sharp focus this year as the US experiences a total eclipse and 5 teams try to land on the Moon. On August 21, citizens in the US from California to the Carolinas will be able to see a total solar eclipse for the first time since... more