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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Ever wish you knew the magic formula for selling products and services online? My business partner Carl Weiss and I have been managing online advertising since the late 1990's. This includes organic search position (aka SEO), banner... more

In today's competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry. More often than not, the reason you... more

When the economy is booming marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your... more

Every year since 2011, we have been writing about the tremendous threat that internet hacking poses. The number of hacks has continuously gone up every year since then. The financial cost has skyrocketed, and the number of... more

I know that most of us value time and money the most, (I'm excluding love and our survival needs for food, water and air because they are subjects for another story). Many value money because it is a universal means of exchanging goods... more

Have you ever wanted to know how you expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to... more

Several years ago, a friend asked me, ‘how do you know who to follow,? after I told him that I was engaged in social media development and marketing. The questions he asked was a good one because, at that time, most of what I... more

Over the last 7 years I have been writing and talking about the latest trend in online marketing and advertising. Many things have happened and changes are as constant as change itself. What doesn't seem to change is that the Fact... more

A couple of years ago I was asked by the Clay County Chamber to put together a panel of social media experts so that we could put on a Clay Chamber University program to help its members better understand and utilize social networking.... more

They say that the only sure thing in life is death and taxes. Well ‘m here to add a new one to this list, tax time scams! Every year starting around January the scam artist ratchet up their scam machines and start grilling the... more