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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

For more than a decade, hackers and cybercriminals have been increasingly wreaking havoc on business, government and the general public. Cybercrime has increased by a 100-fold in the last decade. Now it's time to counterattack! But... more

Content Marketing has become a buzz word of today's marketing professionals, yet most of these honest, hard-working individuals only know part of what it means to be successful in this arena. Many, only work in one or two areas of... more

Millions of new products and services are launched for sale on the internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating... more

Today's world is a mixture of profound opportunity and unprecedented threats. The dangers come our way because we have created the Internet, a worldwide communications network that provides instant access to people and computers.... more

For years we have been writing and talking about the threat of hackers and their attacks on our institutions. Today the threat level has now evolved into an ongoing curse because the latest hack on Equifax will have long-lasting negative... more

There you are glued to your TV set, computer, tablet or smartphone watching the blow by blow coverage of a natural disaster happening in your area. It doesn't matter if it's a hurricane, flood, earthquake, solar flares, freak storm or a... more

When it comes to using apps to promote a business, the first thing that comes to mind for most business owners is Google Adwords or Facebook. That's because Google has 71% plus of the search traffic and Facebook has more than 2 billion... more

Selling products and services online is a multi-billion-dollar industry. In fact, it's a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are... more

With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing... more

What makes an advertisement memorable? Is it the graphic, the color schemes, or the high-priced celebrities? Is it the guarantee, the amazing claims, or clear and easy to understand call to action? Or is it something as simple as humor... more

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