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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

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For more than a century, Americans have been engaged in what has now become a time-honored tradition where holiday shopping starts right after Thanksgiving. Today that event is called Black Friday. If you're a retailer, my question for you is this; Is Black Friday your Best sales day or is Black Friday making you see red? Are you able to generate sufficient local business versus the online competition? Or, are you seeing dwindling sales? If sales are dwindling, then it's time to take advantage of the internet to garner new sales and new customers! In this episode of Working the Web to Win we will explore Black Friday Marketing Tips, tips to help retailers compete with the online retail giants. For more details and resources - go to our blog and read the accompanying article. https://workingthewebtowin.blogspot.com/2017/11/make-black-friday-your-best-friday.html
  • by workingthewebtowin
  • in Technology
  • 00:30
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On-Demand Episodes

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example ?least effort... more

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Anyone engaged in content marketing today, needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and... more

Cybercrime has jumped off the big screen of Hollywood and onto the small screen of business computer users from coast to coast. Unlike the Hollywood blockbusters, in most cases the hero doesn't arrive in the nick of time to save... more

If you think George Orwell's novel ?1984? was farfetched, think again. Everything from Doublespeak to the Thought Police is alive and well in our every more wired world. Big Brother is being employed by everybody from the government to big... more

We speak to lots of Entrepreneurs and startup organizations and invariably many have the same miss conception about what successful companies do when starting a new venture. Many of these companies come to us with ideas that... more

Facebook gets caught filtering conservative blogs and news items from their timeline. Google is now caught skewing and filtering political search in an attempt to favor Hillary Clinton. When you Google something, you expect Google to... more

There seem to be apps for nearly everything these days. In 2015, there were over 1.6 million apps available for Android and over 1.5 million available for iPhone. Over 1000 apps are submitted every day to the Apple's App Store. In all... more

Google is gaga about artificial intelligence. So much so that their search engine is powered by it. More importantly, Google has been experimenting with AI to see if machines can make art. It all started when the world's most popular search... more