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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

When it comes to using apps to promote a business, the first thing that comes to mind for most business owners is Google Adwords or Facebook. That's because Google has 71% plus of the search traffic and Facebook has more than 2 billion... more

Selling products and services online is a multi-billion-dollar industry. In fact, it's a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are... more

With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing... more

What makes an advertisement memorable? Is it the graphic, the color schemes, or the high-priced celebrities? Is it the guarantee, the amazing claims, or clear and easy to understand call to action? Or is it something as simple as humor... more

Everyone knows that Google is the king of search engines and that Google has dozens of internet properties and applications. But did you know that Google is also big into all kinds of hardware? Google is into creating some of the top... more

There is no doubt that Google dominates the Internet today. However, the Internet is rapidly evolving into multiple arenas that include organic and paid search, cloud storage, and computing, video and photo storage and streaming, social media,... more

There is no doubt about Google's wide spread internet dominance. Whether it's Search, YouTube, Android OS, AdSense, Google Photos, Gmail or Chrome, the Google product line is broad and impressive. And it's not just software or... more

Around 2010 internet marketing had reached a crossroads where what had once worked for getting found in Search had reached a tipping point. A perfect storm if you will. If you did your research, you'd know that Google had reached Search... more

In 2012 when Carl proposed that we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn't a good idea. In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew... more

Social media has been a God send to most people. It has allowed millions of people from around the world to connect and share ideas. It has made it possible for people to reconnect with family and lost friends from the past. It has made... more

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