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The Zen of Internet Search Marketing

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Around 2010 internet marketing had reached a crossroads where what had once worked for getting found in Search had reached a tipping point. A perfect storm if you will. If you did your research, you’d know that Google had reached Search Engine dominance by partnering with Yahoo in 2000, acquiring key web properties like Blogger (2003) and YouTube (2006) and launching its AdSense platform. Google also fortified its position by acquiring many other useful web properties, tools, and add-ons. Google topped this off by winning the latest browser wars with Chrome, which finally displaced the internet Explorer after it had held the dominant position for over 14 years. Fast forward to 2017, and you have the search engine market, The social Arena, the video arena, the news arena, the blogging market, email marketing, digital press releases and much more. Today’s Search Marketing has evolved way past on-page search engine optimization. It now requires a lot of off web page work to build a brand, drive traffic, create buzz, credibility and make sales. Google has stated that you must provide the best user experience for success.. This is also true in the social arenas in blogging and any other venue on the web. In this episode of Working the Web to Win we will dissect the current state of Search Marketing, discuss it’s must-have elements, its segmented arenas and provide the reader with tips and techniques to achieve search marketing success. So, tune in and tell your friends to get into your Zen posture, and get ready to start downloading this episode as we study the Zen of Search Marketing.

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