It is a relatively rare occasion when a giant company like Microsoft buys one of the top 10 social media giants Like LinkedIn. This kind of purchase could usher in major changes in the dynamics of social media as well as the dynamics of mega giant’s domination of different areas of the internet. More importantly, this will usher in a lot of changes that the current subscribership of LinkedIn will have to absorb and adapt to. In this episode, on Working the Web to Win, I will cover the major changes in the newly redesigned LinkedIn interface, discussing where features have moved, along with comparing free verses premium versions. And lastly, I will cover what has not changed, that is, the things you do to make LinkedIn work for you. The principle fundamentals that allow you to leverage LinkedIn to grow your business.
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