Technically a brand is two different things. First It is a mark of ownership. Like in the cowboy days when they branded a steer with a mark to prove the cattle was theirs. Second, it is a reputation of the owner or business entity. Large companies with long standings and well-entrenched reputations have brands! Small unestablished or only local companies have logos and local reputations. In other words, the symbol (i.e. the Logo or brand) comes to represent the owner or business over time. Locally, however, their logo doesn’t represent the owners or the businesses name, it’s the owner’s or businesses reputation. In the cowboy days, it was the owner's name of the cattle. In this episode of Working the Web to Win, we will explore in the ins and outs of branding. We will answer how you can really brand your business, how to get customers to spread your brand, what effect changes to logos have when you should make a logo change and other important questions that surround branding in general. So tune in and turn on to this weeks episode or of Working the Web to Win as we explore, Branding your company, the Good, the Bad and the Ugly.
If you want to read more on this subject visit our blog at http://workingthewebtowin.blogspot.com/
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