Let’s be honest, blogging is work. It takes time to create worthwhile content for a blog. A good blogpost can easily take four hours, or more to create. The time required depends on variables including the length of the post and the research required. In today’s frenetic workplaces, with information coming at people from every direction, time is a precious commodity which can be difficult to find. This has led some would-be bloggers to try to take a shortcut via technology. I am talking about autoblogging. So if you want to know the payoff and pitfalls to this latest use of technology, tune into this episode of Working the Web to Win.
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