Next year's Presidential election will be won or lost online. Just as the 1960 Presidential candidates were the first to rely heavilty on TV to sway voters, the 2016 election will largely be decided by the candidates use of the Internet. While candidates in 2008 dabbled with web-based advertising, this year has seen an explosion in the use of everything from social media and email, to YouTube as the platform of choice for campaign managers. And why not, when you consider the fact that the Internet is not only the ONLY ad medium that is interactive, but it also costs much less to employ. So, if you want to know the ins and outs of how politicized the web has become, tune in for this broadcast of Working the Web to Win.
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