Nobody wants to upset the 800 lb gorilla in the room named Google. Yet that is presicely what many business owners do when they employ serial sites to do their bidding. Google hates serial sites. If you are using clone sites to promote your business you may wind up sandboxed. The question then becomes one of "What is a serial site?" The answer to this question has changed over the past year or so. In fact, landing pages that were once considered perfectly legitimate were suddenly deemed serial sites. The way website owners found this out was when their landing pages disappeared from the first page of Google. Other recent changes in Google's algorithms also turned out to kill search engine ranking, including such things as being mobile-unfriendly, using certain kinds of programming languages, as well as where and how your site employs backlinks. On this episode of Working the Web to Win we will explore the ins and outs of technology that can kill your site cold in the eyes of the Googlebots.
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