After being the big dog of search engines for more than a decade, Google has decided to change its corporate monicker to Alphabet. After 17 years if building a $400 billion per year corporation that controls everything from the world's most popular search engine (Google) to the world's most popular video portal (YouTube), to life extension resaearch firm (Calico), to self-driving car developer and a host of other acquisitions, Larry Page and Sergey Brin have decided to rename their enterprise. Add to that the fact that CEO Page has turned the reins of Google over to Sundar Pinchai, and many people both in the Internet and the stock market are wondering what's going to happen next. Even before the soup has cooled, rumors are swirling that Google is interested in acquiring yet more companies, including everything from Twitter to a company that makes satellites. So if you are wondering if Google intends to make Alphabet Soup of their company, tune into this week's episode of Working the Web to Win.
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