We live in a very competitive world. The business environment has undergone a sea change that has ushered in worldwide communications, international sales, instant access to unlimited product research and global reviews of anything that is sold. So how are business going to compete in this environment? The way I see it, all businesses have only a few choices. From a regional perceptive - they can either compete on a global or local scale and from a product type perceptive - they can either try to sell a product/service that is a commodity or move to a less competitive niche environment. One of the weapons that all successful companies use to win this war is a unique selling proposition. In this episode of Working The Web To Win we will be exploring how to create your company's unique selling proposition. This secret weapon will be used to defend your brand and win the hearts and minds of the consuming public. So tune and turn on this week’s show so that you too can build your unique selling proposition.
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