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The Banner Blitz is Back

  • Broadcast in Internet



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Back at the turn of the century banner ads were everywhere.  You couldn't read a zine or surf a web portal without seeing dozens of banner ads all vying for your attention.  Then in 2003, banner ads were declared as extinct as the dodo bird.  Was this due to the fact that they were ineffective as a source of traffic, or was it more the fact that over time animated ads had become annoying?  Regardless, the bane of in-your-face online ads was over ...Or, was it?  Ten years later, banner ads have resurfaced with a vengeance.  Since 2003, the number and variety of video ads pop-up ads and other online annoyances have grown like a cancer to infect most every major purveyor of information and news.  It's gotten to the point where it's sometimes hard to read the story you clicked on due to all the machinations occuring in front of, above, below and alongside the copy.  If the return of the banner ad blitz has you seeing red, tune into this episode so we can show you how you can fight back.