Many website owners were startled in late July when their page rankings on Google suddenly flew the coop. When the dust and feathers had cleared, it was apparent that the world's most popular search engine was once more tinkering with its algorithm. However, it wasn't until quite recently that Google not only admitted that they had once again thrown a monkey wrench into the works, but they had also given it a name: Pigeon. During this episode of our radio show, we'lll discuss what "the flock" this means to businesses hoping to achieve Page One ranking on Google. We'll also let you know how this algorithm change now affects local businesses, who previously ranked organically, may now be forced to pony up money for pay-per-click campaigns. And that's not chicken feed.
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