When it comes to your business' reputation, the emperor wears no clothes online. What I mean by that is on the Internet most people will decide whether they do business with you before ever setting foot inside your place of business. More and more consumers and savvy businesspeople check you out in a number of ways online. They prowl Google Local, Yahoo Localm Angie's List, Ripoff Report and YouTube as well as a myriad of other sites in search of reviews and testimonials. The problem with most businesses is that they do not have an efective mechanism to cultivate positive reviews. As a result, the only thing that shows up online are negative reviews. Worse still is the fact that cagey competitors can undermine your business by posting negative reviews without your even knowing about it...ubil it is too late So if you hope to find a way to make reputation management work for you in this all too wired world, tune into this episode.
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