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Leveraging the internet in the 21st Century

  • Broadcast in Technology



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In the 20th Century, businesses used print, TV and Radio as the preferred advertising mediums to take their products and services to market. To flex your advertising muscles today, you also need to add the internet to the mix.  Unlike traditional forms of advertising, the internet easily crosses most borders and allows businesses in the know to geo-target their ads to any regional or local level they desire.

Every business today is trying to take advantage of the leverage that the internet provides. This process is made more complicated because the internet is a multi-media platform. It can not only provide a media-rich experience on every page, it can also provide access to many forms of marketing that even include analogs of their traditional counterparts like TV, Radio and print.

Today’s show will highlight how any business can use the internet to capture market share and connect with potential customer. Better still, it will illustrate how businesses can turn prospects into loyal customers and significantly grow their profits.

So tune in, turn on and learn how to Leverage your way to internet marketing successs.