There is no question that pay per click internet search advertising is an effective means of garnering leads and finding prospects for some companies. However large numbers of small businesses have found that they have yet to crack the code needed to make pay per click profitable. Pay per click has many elements and it has often been compared to art rather than science. Wouldn't it be great if you had a formula that taught you how to maximize the return your get from pay per click. In this episode we will explore the in's and out's of pay per click and teach you how to hedge your bets so that you get the most out of internet pay per click.
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