Most people think of Google as a search engine, albeit an all powerful and superwealthy search engine. But what most people don't take into consideration is that Google has become much, much more. Today, Google's ever expanding business empire includes such things as smartphones and tablet pcs (Android), the next wave in wearable computers (Glass), self-driving car technology, a direct-to-consumer genetic testing company and even such far out technology as giant telecommunication blimps.
So it should come as no surprise that Google is always looking to be on the cutting edge of emerging industries. In September, Google launched its latest venture, a medical company named Calico that is tasked with taking on death itself. That a couple of billionaires should be interested in extending their pampered life is not so unusual. Billionaire John Sperline spent $4 million to clone his pet dog, Missy. But cloning a creature isn't the same thing as keeping one alive. It's more like xeroxing one.
Some people think Larry Page and Sergei Brin have gone off the deep end on this one. But with a war chest of $45 billion at the ready, if anyone can take a crack at the Grim Reaper, it's Google. Of course, the endeavor could wind up as other ill-fated examples of what the smartest guys in the room did in such industries as housing, investing and banking. Only time and a few billion dollars will tell.
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