The YouTube video Gangnam Style went viral and caught the imagination of millions of people in the worldwide. As a marketing professional I endeavor to understand why such marketing events happen. What is the special spark that makes a video, podcast or eBook go viral. Where does it all start. Who influences the play and the spread? Does it all happen organically or is some it artificially manipulated. In this article I will provide a number of useful elemints as to why internet post go viral. I will provide a list of characteristics that all viral post have in common and I will provide you with a road map to hopefully create your own viral post. This way you too can work the web Gangnam Style.
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