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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Google AdWords is one of the most used and successful internet marketing tools available today. For many, it can be instant online gratification that can generate exposure, produce leads, and sales. For others, it can become a black hole that... more

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan... more

For some, social media has been a godsend. It has been the great equalizer for the masses, allowing the everyday person to stand up against companies that provide poor products or services. For small businesses that are... more

One of the most interesting things about social media is that it's diverse in application but homogeneous at the same time. What I mean by this is that every social platform has its own rules, limitations, culture, social etiquette and ardent... more

Social media platforms have been around since before the invention of the internet. However, modern social media sprang up starting with Blogger and LinkedIn in 2003, followed by Facebook in 2004, My Space in 2005, and Twitter... more

Wouldn't it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the... more

Wouldn't it be great if you could run an ad and it produced great results the first time it ran? It also would be great if every advertiser told you the strength and weakness of their marketing program? Or, if you made a mistake, that the... more

Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves... more

Have you noticed the huge increase in updates lately? Over the last three years, we have seen a tremendous increase in the number of monthly (sometimes weekly) updates digital devices receive (i.e., computer, tablets and smartphones... more

How valuable is your Personal Data? It's extremely valuable, at least according to the data aggregation company Exactis. They collect and sell consumer and business data to marketers and resellers all over the world. They have collected... more

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