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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Wouldn't it be great if you understood why an article you published did well (or poorly)? Better yet, how about understanding where your traffic is coming from, how long they spend reading your articles and if they then went on to read... more

Organic Social Media effectiveness for producing leads seems to have peaked just before the last presidential election. During the run-up to that election, we saw skewed search results, increases in filtered newsfeed posts and many changes... more

You hear a lot of business people talking about blogging. Many experts are saying that you should be blogging? Why is that? Is it because it's the latest marketing trend? Is it because it's easy to do, or maybe because it's an easy way to grow a... more

We live in a world that is filled with techie terms and acronyms – Why? It's because people get lazy and don't want to write or say a long phrase, so they abbreviate it and create acronyms. However, once these acronyms are created,... more

In 2011, my business partner Carl Weis and I decided to test our belief that ?Authoritative, High Quality, Relevant, Timely, Useful and Infotainment content is what Google uses to determine a web pages organic ranking. We felt that if a... more

Email is one of the oldest marketing venues on the internet today. Because of the worldwide spam problem, many businesses don't engage in email marketing. This is a terrible shame. Email marketing is one of the most cost-effective... more

Video marketing is hotter than ever right now, but there are some hidden monkey wrenches out there you have to watch out for. We have been spreading the word about video marketing since 2011 (when most were not listening). Today,... more

Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with... more

I have been writing about cybercrime for over seven years now, but this year I have seen a marked increase in targeted email phishing attacks based on my Baby-Boomer profile. Obviously, the boomers are coming of age, but I also... more

Six years ago, my business partner wrote an excellent article about how back in 2012, most SEO experts claimed, (what seemed to the average businessman) supernatural knowledge of what worked in search engine optimization. They... more

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