Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

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You may have heard of the 12 Days of Christmas, but what you probably haven't heard of are the 12 Scams of Christmas. In their efforts to "liven up" the holidays, cybercriminals this year are going to act like the Grinch in their efforts to ruin your holiday spirits. So Hector and I thought in this season of giving that we would give all of our listeners the lowdown on the top 12cyberscams that you can expect to see this upcoming year.
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On-Demand Episodes

Back at the turn of the century banner ads were everywhere. You couldn't read a zine or surf a web portal without seeing dozens of banner ads all vying for your attention. Then in 2003, banner ads were declared as extinct as the dodo bird.... more

After years of enjoying some of the most secure machines online, lately the vaunted Mac has gotten some worms in its core. Everyone from CBS correspondent Sharyl Attkisson to 17,000 Macs that were recently infected with... more

Everybody knows that sites like Netflix and HuluPlus are pay-to-play services where subscribers pay a fee to stream movies. But did you know that the world's most popular video portal, YouTube, is flirting with paid subscriptions as... more

Ever wonder how Google knows what's on your website? Have you ever been infected by malware or a computer virus? Ever pondered how these spammers got your email address? I have one word for you: BOTs! The World Wide... more

When most people read the abbreviation, "IT" they think it stands for Information Technology, right? But given the reality "on the ground," it may very well stand for Internet Terrorism. Today, the Internet is used by international insurgents,... more

Can you crowdfund yourself to success? Recent developments in crowdfunding have made this highly lucrative online venue even more popular. Take for instance Zack Brown, the Potato Salad Guy who wanted to raise $10 to make... more

For the past ten years, the search engines have moved heaven and earth to crack down on black hat practitioners who used underhanded techniques to generate online results. But what most website owners don't know is that much of... more

When you mention Search Engine Optimization to most people their eyes grow wide and their heartbeats race since they have been taught that SEO is like a foreign language. But what if we told you there were five simple things you can... more

Generating a click doesn't mean generating a lead or a sale. While many business people lament the sometimes uneven results achieved when they employ PPC ads, the best way to turn clicks into cash is to up the ante and... more

Computer viruses and hacking are nothing new. However, our dependency on a worldwide network to conduct business, (the internet) and the pervasiveness and frequency of massive hack attacks is new. So, if you want to learn who the... more