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The Pumpkin Plan: An Interview with Mike Michalowicz

  Broadcast in Entrepreneur

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"The Pumpkin Plan: A Simple Strategy To Grow A Remarkable Business In Any Field" is Mike's second book (his first: "The Toilet Paper Entrepreneur" was a huge hit with the small biz crowd).

This interview sheds light on why Mike decided he needed to write this book and what the small biz owner needs to focus on if they want to stop working themselves to death and really, truly LIVE. (Spoiler alert: Niches + Ideal Customers)

Mike shares one of his favorite stories from the book, plus how to figure out WHERE to put your focus.

The Pumpkin Plan releases today. (This interview was prerecorded).

Tags:
small business
Mike Michalowicz
Pumpkin Plan
Niche
Marketing
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