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Return On Influence: An Interview with Mark Schaefer

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Tea Silvestre

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Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

Mark W. Schaefer shows us how to use the latest breakthroughs in social networking and influence marketing to achieve our goals.

Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself.

Mark W. Schaefer, the author of The Tao of Twitter (2011) and Return On Influence (2012), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the AdAge Top 100 marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University. He was named by Forbes magazine as one of the top 50 social media "Power Influencers."

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