The Power of Unpopular: An interview with Erika Napoletano

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Tea Silvestre

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It’s time to rethink unpopular. It's not about wearing uncool sneakers or getting picked last for kickball — it’s about equipping your business with the tools required to honor your audience and build a brand designed to endure any economy.

Join us for an interview with Erika Napoletano, the author of the new book, "The Power of Unpopular: A Guide to Building your Brand for the Audience Who will Love You (and why no one else matters)."

Erika's book explores the five components of every unpopular brand, including the difference between “unpopular” and “unlikeable” (and why they’re very different qualities). She also shares case studies — about wildly successful, privately-owned companies built by entrepreneurs — just like you – including exact details on what they did to get from where they started to where they are today.

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