Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Relationship Ladder - Rung #6 REFERRAL

  • Broadcast in Marketing
Word of Mouth Live

Word of Mouth Live


Follow This Show

If you liked this show, you should follow Word of Mouth Live.

To download the visuals from this show

Click Here

Our guest today is the CEO of iLinc, Dr. James Powers. We will be talking about the impact of video on business referrals. Rung #6 is really the Holy Grail for most marketers and that is getting to a place where you can actually get the client/prospect to TRUST you.
This is also where you begin to move your own needle by getting the referral for (or conversion to ) a sale. It is also the place where if you deliver against your promise in both the product or service and the whole set of experiences pre- and post-sale, then you have a great chance of this person referring you to others. TRUST is an essential component of relationship and of continued engagement.
So this is the place that you must be if you are counting on viral marketing as a core component of your marketing plans.
Stay tuned for the last rung, REPUTATION, which we will discuss on last show in the series, next week.