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Relationship Ladder - Rung #6 REFERRAL

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Word of Mouth Live

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Our guest today is the CEO of iLinc, Dr. James Powers. We will be talking about the impact of video on business referrals. Rung #6 is really the Holy Grail for most marketers and that is getting to a place where you can actually get the client/prospect to TRUST you.
This is also where you begin to move your own needle by getting the referral for (or conversion to ) a sale. It is also the place where if you deliver against your promise in both the product or service and the whole set of experiences pre- and post-sale, then you have a great chance of this person referring you to others. TRUST is an essential component of relationship and of continued engagement.
So this is the place that you must be if you are counting on viral marketing as a core component of your marketing plans.
Stay tuned for the last rung, REPUTATION, which we will discuss on last show in the series, next week.

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