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Word of Mouth Media is all about social media strategy and helping you get yourself or your company onto the social grid. To do that, we believe that you need to steadily move up the Relationship Ladder and constantly increase engagement with your targets, whether that be consumers, businesses or prospective employers or investors. You have come to the right place to learn and to share your own success stories. If you enjoy the show please mark as a favorite and share with your friends and colleagues!
To experience our new Visual Radio Solutionz™ show, powered by iLINC for today's show click HERE
Then at showtime, press PLAY on the show widget on the show page or click on the show tab in iLINC.
Are you challenged with how to make the investment in time on Social Media pay off?
If you don’t have a proper roadmap, setting out on the Social Media journey can take you down a number of dirt roads, the greatest of which is burning hours and hours of your time.
In fact, one of the hidden dangers of Social Media is jumping in without really knowing where you are going and how to get there.
Sometimes you have to slow down to speed up.
Lest you get discouraged, there is hope! I have just finished a book that has revolutionized my thinking on what I like to call Word of Mouth media. In a very short time, I’ve become much more productive, much more broadly networked and I’ve established a level of expertise that should make a real difference in all of my business ventures!
One of the keys has been linking up with 60 other individuals, known as the Social Traffic VIPS, from all over the globe that have been banding together to make a difference in social media across a wide range of industries and niches.
Beginning on September 14th at 1pm ET, I will be launching a 7 week series on the Word of Mouth Media Relationship Ladder. Come and join us and get on the Social Grid!
Word of Mouth Live
Date / Time: 11/2/2009 6:00 PM UTC
Category: Marketing
This show is the final in a series on how to get on the social grid and stay there. Michael Q Todd is the founder of Ganxie, formerly known as Team Social. Ganxie is Solutionz Media's global campaign partner. Chicke Fitzgerald is our host, she is the author of Bootstrap Business and is a social media innovator. Tiffany Topcik is our co-host and is also a partner in Solutionz Media.
Original Air Date: 11/2/2009 6:00 PM UTC
Original Air Date: 10/26/2009 5:00 PM UTC
Click Here
Original Air Date: 10/19/2009 5:00 PM UTC
Original Air Date: 10/12/2009 5:00 PM UTC
Then click on the Relationship Ladder show tab to listen That is it. You've invested a lot of time in trying to elicit a response. Perhaps the reason that you haven't been successful (yet!) is that you are spread too thin. This week I made a major decision which was predicated by coming to the realization that I was indeed spread too thin, in a lot of areas of my life, including social media. For those that know me well, you'll understand that it takes a lot to get me to that point, as multi-tasking is my middle name. Getting people engaged in dialogue online is getting more and more difficult. Case in point is Groups on Facebook and Linked In. Lots of people join them, perhaps to have that "badge" on their profile so people know what they are interested in, but very few people get engaged to the point where they are actually eliciting dialogue. Dialogue is first and foremost a function of LISTENING. You can't have a meaningful dialogue if you are the only one talking. That is called monologue for a reason. So the difference between Rung #3 of trying to elicit a response and #4, DIALOGUE is how much listening you are doing versus talking. Is your response one that is just intended to turn the attention back to you? Or do you really care about the other person's views and their needs? One of the characteristics of true online dialogue is when it has more than a single cycle (e.g. a comment that may have a response, but no more interaction) or when someone else chimes in, having found value in your contribution. To get to multiple cycles, well, that is Rung #5 - Conversation. Stay tuned!
That is it.
You've invested a lot of time in trying to elicit a response. Perhaps the reason that you haven't been successful (yet!) is that you are spread too thin. This week I made a major decision which was predicated by coming to the realization that I was indeed spread too thin, in a lot of areas of my life, including social media. For those that know me well, you'll understand that it takes a lot to get me to that point, as multi-tasking is my middle name. Getting people engaged in dialogue online is getting more and more difficult. Case in point is Groups on Facebook and Linked In. Lots of people join them, perhaps to have that "badge" on their profile so people know what they are interested in, but very few people get engaged to the point where they are actually eliciting dialogue. Dialogue is first and foremost a function of LISTENING. You can't have a meaningful dialogue if you are the only one talking. That is called monologue for a reason. So the difference between Rung #3 of trying to elicit a response and #4, DIALOGUE is how much listening you are doing versus talking. Is your response one that is just intended to turn the attention back to you? Or do you really care about the other person's views and their needs? One of the characteristics of true online dialogue is when it has more than a single cycle (e.g. a comment that may have a response, but no more interaction) or when someone else chimes in, having found value in your contribution. To get to multiple cycles, well, that is Rung #5 - Conversation. Stay tuned!
Original Air Date: 10/5/2009 5:00 PM UTC
To experience Solutionz Media's Visual Radio™ show, powered by iLINC click HERE
Then at showtime, press PLAY on the show widget.
You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise.
You get it -- that in order to really make a dent in the social grid, you have to get folks engaged. You need to get a response -- to get noticed.
Quite often, the first step is following the big boys, the leaders of the social media pack.
You read their blogs, you comment, you try to get noticed for your clever observations. You join Digg, Disqus, Reddit, Newsvine and others and post your comments and even check that you want to "follow the dialogue". But the transom is silent.
You "retweet" their posts on Twitter. You shift your strategy to retweeting the posts of people that you know and follow.
You comment on their YouTube videos and even venture out into doing video comments.
Perhaps you are bold enough to launch your own blog or post articles on eZine.com. You even add a Google FriendFeed to your blog to give the hordes a way to signal their response.
While you are pursuing relationship and engagement, which is better than noise, at this juncture, what you are still doing says loud and clear, "Listen to me! I matter!". It simply isn't enough to just talk or to hope that you can elicit a response.
Getting past the response stage takes time and energy. Getting to dialogue isn't easy, but the good news is that it is possible.
Stay tuned. We're going there next.
Date / Time: 9/28/2009 9:26 PM UTC
Original Air Date: 9/28/2009 5:00 PM UTC
Click Here to download the visuals for this show
No one likes to be called "noisy", yet, this is typically the first step for someone who decides to "graduate" from email spamming or the social media equivalent of mindless autoresponders trying to "sell" your idea or product to whoever follows you on social media. This show will help you understand why operating on rung #2 of the social media relationship ladder just isn't good enough.
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