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What do you think of when you catch a whiff of home-baked bread or fresh pine trees or that
favorite sweater that your Mom wears?
The Scent Marketing Institute estimates that about $50-$80 million was spent on
scent marketing in 2006 and that the figure will reach almost $1 billion in the
next decade. Today, there are many ways to experience scent outside of personal
care by integrating scent into the brand experience.**
Sue Phillips, corporate brand and personal fragrance expert will be our guest on the upcoming
segment of Women PowerUP! Radio and she'll share how our sense of smell can turn the
aroma of chocolate chip cookies (or any smell that you want your customer to experience) into cash.
Ms. Phillips is the President of Scenterprises Ltd. and Contributing Editor of
GLOW Beauty Magazine and HAPPI trade publication. She is known for having created Tiffany
perfume for their 150th anniversary as well as other well-known successful brands and initiatives
for Avon, Burberrys, Chopard, Davidoff, Diane Von Furstenberg, Lancôme, Oilily &
Trish McEvoy. Her company assists clients develop their signature fragrance, whether it be
"Wyndham White Tea" or earthy, gritty smells to accompany the setting of an online game
**GLOW Spring Issue 2011
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