Women In Transition  

Afsaneh Noori is the Founder and President of Socio-Tech Systems, Inc., a consulting firm that supports organizations in developing balanced strategies for transformational change.  Her client list includes Essilor of America, City of Tampa, Tampa Bay WorkForce Alliance, FL Recreation & Parks Association and TECO Energy, among others.

Iranian born and raised, Afsaneh and her immediate family moved to the United States when she was 20 years old. She attended the University of South Florida, where she earned her Bachelors of Science in Industrial Engineering. Afsaneh began her career as an Industrial Engineer with the Tampa Electric Company (TECO).  The company quickly recognized her capabilities beyond the traditional role of engineer.  Her role grew to that of an Internal Consultant, Trainer, Team Developer and Change Agent. She went on to lead a company-wide education program called Changing Gears, intended to help employees understand the effects of competition and change have within the utility industry and TECO. This project culminated in her co-producing a training video and coaching upper and middle management for implementation.

Afsaneh left TECO in 1994 to become a professional organizational consultant and trainer. In addition to starting her own firm, Socio-Tech Systems Inc., she collaborated with two other well-known consulting groups, Productivity Development Systems, Inc. and The Human Dimension, to continue her ongoing education and work in the field. Afsaneh’s dynamic presentation style, diverse experiences and real-world application tools made her an asset to many organizations, including Progressive Insurance, Whirlpool, and the United States Air Force. 

Afsaneh is the author of Change Thrivers- Your Resource Guide for Making Change Work. She launched her newest project, Change Thrivers in 2006 based on her book. Change Thrivers draws upon her organizational consulting experience and personal journey towards self-discovery. Through Change Thrivers, Afsaneh teaches individuals and organizations how to embrace change and realize their undiscovered potential. From books and keynote speeches to seminars and workshops, Afsaneh’s Change Thrivers empowers professionals to successfully navigate the uncertainty of change by trusting the process of life.