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E06-WT-Byrne Vineyard - QR Codes

  • Broadcast in Marketing



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Episode 6 of Winery Trailblazer you'll hear host, Danette Hibberd chat with Kate Giles, Business Development Manager at the beautiful Byrne Vineyards in South Australia

Kate spent several years working in some high profile Western Australian venues which laid the groundwork for her path through the wine industry, and after eight years spent working as venue manager and sommelier, she moved to Sydney to take a role with a wine distribution company. Within a short time frame, Kate stepped into the Key Accounts role, and grew the business through a number of channels and across an area including Sydney and Canberra.

Kate was then poached by another company to set up their wine distribution in Queensland - a role in which she spent three and a half years until the company was taken over. She subsequently set up a wine consultancy, and then moved to South Australia to take the role with Byrne Vineyards. Over the last eighteen months, she has redeveloped the global strategy, built their on-line and social media presence, and redesigned much of the labelling. In addition to this, Kate spends much of her time in the vineyards and winery working with their winemakers.

Kate's knowledge of the wine industry is vast and shares how Byrne Vineyards uses social and new media to expose their brand.

Today's What To Use & Do segment shares an overview of the new marketing avenue of QR Codes, and some tips on how to use QR Codes in your wine business.