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E05-WT-Goodwill Wine Gives Back

  • Broadcast in Marketing



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Episode 5  – our show highlighting the latest strategies of Digital and new media marketing to bring your winery or business associated in the wine niche, more exposure, more customers and more profits!

Today's episode has our host, Danette Hibberd speaking with David Laity of Goodwill Wine, a business that is dedicated to sourcing the best quality boutique wine from independent wineries across Australia.

The concept for Goodwill Wine is very simple. David sources small quantities of quality, boutique wines and relabels them with bespoke, charity specific labels. He labels these wines in 'realtime' as the orders come in over the internet and then mails that wine to the customer while passing on over 50% of the profits to the Charity of the customer's choice.

Goodwill Wine is an Australian company that has emerged from the tragedy of the Black Saturday fires that swept through Victoria, Australia in February 2009. Its founder, David Laity shares his story on how he founded Goodwill Wine.

Listen as Danette and David discuss marketing trends used by Goodwill Wine, and how Goodwill Wine gives back to great charities of choice in Australia.

More information can be found at Goodwill Wine

What To Do & Use Segment - Danette shares the importance of mobile in today's marketing, and tips you need to be aware of BEFORE you commission your mobile site, and offers a great special to get your mobile optimized site.