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Profile

Willie Crawford

http://WillieCrawford.com/blog2/


Country: United States

Language: English

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Comments

Dynamic Daphne

Dynamic Daphne

Hey Willie thank you for sharing all this wonderful information for us newbies to use and build our income. You are indeed a blessing. Continues success in all that you do.

Tina Fortune

Tina Fortune

Glad I found your show!

hellolove

hellolove

Hello My name is Happiness. i saw your profile today became intrested in you,i will also like to know you more,and if you can send an email to my email address,i will give you my pictures here is my email address (Happiness_h@yahoo.com) I believe we can move from here! Am waiting for your mail to my email address above because i have alot to tell you, Lot's of love,Miss Happiness.

I Need More Food

I Need More Food

Great show. Please continue with the good content! :)

getmorecustomersnow

getmorecustomersnow

great to have you on the show Willie and I'll be tuning in to yours as well. Look forward to us doing a project or two together.

Doug Hudiburg

Doug Hudiburg

Hi Willie, I'm looking forward to doing the show on Tuesday. We'll have a lot of fun and I know your listeners will get a lot out of it.

DirectionsU

DirectionsU

Hey Willie: I finally spent some time checking out what you're up to on BlogTalkRadio. Great job as always! I love how you're using the blog and the shows. I'll be listening from here on out!

Ambassador For JESUS

Ambassador For JESUS

Willie what you are doing will help a lot of people and if they are willing to step our they could help this Global recession.

Ambassador For JESUS

Ambassador For JESUS

Thank you Willie Crawford I speak blessings upon your life.

The ACG Group

The ACG Group

Really enjoying the nuggets of info and the great dialogue.

jhowel004

jhowel004

Hello Mr.Crawford, Am A Big Fan and follower of your on Twitter as well as here on Blog Talk Radio listen to you all the time and look foward to working with you soon. jhowel004

deannatroupe

deannatroupe

How do I get to the archive of the radio show? I've missed some shows and wanted to download the older episodes.

Annie Rose Bio-Med

Annie Rose Bio-Med

Hi Willie, You always have GOOD info! Do you know anyone suffering with diabetes, syndromeX, cholesterol, blood pressure, neuropathy, obesity... please visit my show ^j^ CLICK HERE http://www.blogtalkradio.com/Bio-Med-Buyline

GLOBAL OUTLOOK

GLOBAL OUTLOOK

I am the author of my book titled Financially Speaking. I would love to be on your show. Visit me at www.tmeginc.com to view my book and my company. Michael Author/Speaker/Writer

GenXTalksUrNews

GenXTalksUrNews

Marketing is KEY!!! GenXTalksUrNews

Annie Rose Bio-Med

Annie Rose Bio-Med

WOW Willie What an INCREDIBLE Show TODAY!!! I HIGHLY RECOMMEND it to ALL ^j^ ^j^ ^j^ Annie Rose

amty

amty

Impressive, thanks man

Therese Prentice

Therese Prentice

Thank you for bringing together information we can use today in our business both online and offline. Therese Prentice http://www.SocialNetworkingQueen.com

Tanisha Marshall

Tanisha Marshall

I love your show. Great information!!

@WarrenWhitlock

@WarrenWhitlock

great to have you as a fan of http://TwitCastRadio.com I look forward to seeing you and your tweep on the show from time to time. Warren Whitlock http://TwitterRevolution.com

YourTimeNowUniv.

YourTimeNowUniv.

Heyy, stoppin by to say to you again-Thanks for your friendship:-) It's YOUR Time NOW! This Sat @ 10am est-Pt.6 of "Private-Pain w/my Guest Ms Spirit from ATL...awesome4YOU! I'll be talking also about how I'm promoting YOU on MY SHOW as well also with the V.I.P. Promo I have! (details in current show) Don't miss! Go see details of the next show!

Bob Crawford

Bob Crawford

Love the show!

BellinghamWebGuy

BellinghamWebGuy

Excellent show with Mike Wesely! His video optin is really awesome, I can't wait to try it out. Tony

SNAP OUT!

SNAP OUT!

WILL YOU JOIN US TUESDAYS AND THURSDAYS AT 10PM? WE WOULD LOVE TO HAVE YOU SNAP OUT!!

Annie Rose Bio-Med

Annie Rose Bio-Med

Willie, do you know anyone suffering with DIABETES?........ Bless Them ^^j^^ Help DIABETICS! Please listen in AND tell ALL of Your FRIENDS!!! ^j^ ^j^ ^j^ ^j^ ^j^ ^j^ ^j^ ^j^ ^^ Annie interviews John Castagnini a renowned published author, poet, musician, producer, speaker and consultant. John Castagnini is the creator of the sensational INSPIRATIONAL "Thank God I" book series ( first cover Photo Jack Campbell of Chicken Soup For The Soul ) including the book "Thank God I am a Diabetic" which features many diabetic authors and their heartwarming stories,who Annie has worked with to successfully REVERSE their Type 2 Diabetes over the past 8 years. listen ONLINE and Please Leave Comments and RATE the Show YOUR feedback is Welcome ! CLICK HERE http://www.blogtalkradio.com/Bio-Med-Buyline Annie Rose President DHS, Inc. 970-241-7733 www.WeStopDiabetes.com The Blood Sugar PackÔ As Seen In Reader’s Digest, Prevention, Smithsonian & Discover Magazines

Annie Rose Bio-Med

Annie Rose Bio-Med

WOWEEEE! You are GREAT! I am re-inspired, thankyou Willieeeeeeeeeee

Isobella Jade

Isobella Jade

I'd love to share some self publishing and web promotional tools anyone can use that cost nothing!

Ms Fahim Herb Queen

Ms Fahim Herb Queen

WHAT A GREAT SHOW!!!My first time listening and I can't begin to tell you how much I appreciated you and your guest valuable advice and information...I have made you a FAVORITE..I look forward to listening in live...I have my own Natural Health Information Show, and I will be launching a Natural Health Business Show within the next couple of weeks to help people increase their income.So the value of your show is just what I'm looking for...Thanks again.... Ms Fahim Herb Queen

millionairehelp.com

millionairehelp.com

Nice show!

Hurricane Relief

Hurricane Relief

Great show Willie. Glen B. Stewart Father of Hurricane Reduction - The best Hurricane Relief. Get your Free Hurricane Reduction Training video here. http://OneWithTheWinds.com/

CFJackson

CFJackson

Hi Willie! Thanks for allowing me to join your awesome radio community. I enjoyed your presentation at the Matt Bacak Marketing Madness Event in Atlanta! I'm ready to listen! ;o)

yrighthandadmin

yrighthandadmin

I see you have a business show. If you are looking for a guest, Emmy Vickers is an Expert at Creating a Buzz through Word of Mouth Networking. I have included her bio and a flyer for her upcoming workshop which is targeted to corporate employees and their bosses, small business owners, entrepreneurs, and others that are interested in making the most of networking events and building lasting relationships. Building these relationships really do contribute to the bottom line of a company as well as helping people connect based on common interests. If you are interested in having Emmy Vickers as a guest on your show, please contact me by replying to this e-mail or by phone at the number below. Sincerely, Barry Abrams Executive Assistant EMVI Services, LLC 301-780-9077 ( O ) www.emviservices.com "We help You mind Your business TM "

Miss V on the Scene

Miss V on the Scene

I have taken the time to listen to as many of your broadcasts as I can in 1-sitting (lol). I am thoroughly enjoying what you are making available to us, the listening audience. Keep up the great work! Miss V on the Scene blogtalkradio.com/letstalklive Founder, The Let's Talk Live Company - The Human Connection

Club (Acai) Radio

Club (Acai) Radio

Greetings Mr. Willie. 'GREAT SHOW' and what a wonderful topic, "Teaching Real Internet Marketing"...keep up that most important work. There are so many people (especially the baby-boomer crowd) that feel intimidated when trying to use computers. SHOW THEM THE LIGHT... Please share with your friends after your show, to come and visit us at the "CLUB MONAVIE RADIO SHOW" which is airs live every Sunday at 6:00 pm EST. We teach people how to get and stay healthy AND how to live to a 120. You will also hear from my Co-Host, Dr./Prof. Kenneth Mitchell Wright, Phd. He is a qualified natural health specialist with professional designations such as, Phd., O.M.D.(Oriental Medical Doctor), H.M.D.(Homeopathic Medical Doctor), plus many other designations. To say the least, he offers a wealth of inexhaustible 'good health' knowledge. I look forward to seeing you there. I will definitely refer my friends to you as well. God bless and stay healthy.

Mynde Mayfield

Mynde Mayfield

Thank you for stopping by at "A Cognizant Life" and cheers to a super successful 2008! Tune-in each Wed at 7pm Pacific to discover powerful tools to support you mastering your fear.

stillone

stillone

Merry Christmas http://www.spymac.com/details/?2323217 you like this..my movie ,i wait a comment have a greate day.

Anthony Brice

Anthony Brice

Thank you for introducing me to your possibilities

N-Syte, Inc.

N-Syte, Inc.

I look forward to your insightful shows. Keep up the great work. --Mrs. Intimacy, www.backtointimacy.com

Sheila Anderson

Sheila Anderson

Thank you Sir for stopping by. Much success to you.

Willie Crawford Teaches REAL Internet Marketing  

Veteran (12-year) Internet Marketing authority teaches what he and members of his Internet Marketing Inner Circle have discovered really works in generating a steady, reliable online income. Learn topics such as finding a profitable niche, generating website traffic, building a responsive email list, creating your own products, selling more affiliates products, branding yourself, networking, setting up joint ventures, and how to simply run a successful business. Click Here For Free Show Transcripts!

  • Upcoming Episodes

    How Can The Smaller Affiliate Marketer Make More Sales

    Willie Crawford

    Date / Time:

    Category: Business

    Call-in Number: (347) 215-8784


    Please join me on my radio show Monday, Nov 9th, at 3-4pm EST, when my special guest will be Internet marketing expert, Mr. Craig Beckta.

    Craig is the Author of Secret Cash Blueprint.

    Craig, a former army helicopter mechanic, came from virtual obsurity to being an affiliate marketing superstar.

    His secret is that he figured out numerous ways to sell affiliate products where he is not competing head-to-head with internet marketers like Mike Filsaime, John Reese, or Frank Kern.

    When it comes to affiliate marketing, it's NOT a level playing field. Craig and I will be discussing ways that you can make so many sales that the big dogs will be left wondering "Where did he come from, and how did he make so many sales?"

    Please tune into this show right over the internet here - and invite your friend who may still be struggling.

  • On Demand Episodes

    Date / Time:

    How To Survive (Even Thrive) During This Recession

    How To Survive (Even Thrive) During This Recession
    Copyright 2009 by Willie Crawford

    We are in a real recession, despite all of the emails
    that start out with, "What Recession?" 

    Tons of my subscribers have declared bankruptcy, or lost
    jobs or homes.

    U.S. unemployment is creeping past 10%.

    Lots of my subscribers have simply given up - many of
    them were marketing to the wrong niche - something I'll
    discuss later.

    As much as a year ago, I saw more and more people
    on discussion forums announcing sales or asking for
    handouts to prevent losing their homes.

    The BIG question is "How do you survive the recession
    and emerge with a business that's stronger than ever?"

    A second question is "What should you be selling now?"

    Both questions are things I've been asked a lot lately,
    and something I've done a lot of thinking about.  The
    answers offered here actually came to me when I stopped
    consciously struggling with the questions and simply
    passed them questions off to my subconscious mind. In
    fact, many of the answers came to me in a series of
    rather strange dreams.

    I know, that sounds quirky, but it's true.  For
    several nights in a row I dreamed of being in
    battles with strange creatures, or with roving gangs
    of thugs.  I faced attack after attack and was
    somewhat baffled that they kept coming (seemingly
    unperturbed) but I successfully defeated them all.

    While sitting and thinking about those dreams, and
    reflecting upon conversations with some of my mentors
    on the topic of how so many online marketers are
    struggling, it became clear to me.

    Like the attackers in my dreams, this recession is
    unlike anything most business people have ever faced
    before. Like the attackers in my dreams, the
    challenges are VERY persistent.

    Dealing with this recession will require a lot of
    resourcefulness, a serious look at what assets your
    business has (and how to best use them), and
    taking massive proper action. 

    Exactly how to do that is what I hope this special
    report brings into very clear focus!

    First of all, your customers are really tightening
    their belts.  They are more hesitant to buy things
    than they’ve been in recent history, making it harder
    for you to make sales.  That means that you must sell
    those things that they aren't hesitant to buy - those
    things that they view as “must haves!”

    Incidentally, even your wealthier prospects are
    tightening their belts.

    For MOST marketers that I've discussed the topic with,
    email response rates are at an all-time DISMAL low. 

    For even the biggest seminar promoters (the household
    names) seminar attendance is noticeable down.

    The belt-tightening is painfully obvious to those
    paying attention.

    This means that you absolutely must offer the right
    products to your customers.   You must offer them
    quality products that they really need and want. 

    As has been happening for far too long in the internet
    marketing niche, just throwing together shabby
    products and doing product launch after product launch
    will no longer work.  That kills off your customers, and also
    eventually kills off your business.

    I get a dozen emails many days from people inviting
    me to take part in product launches.  Those invites
    generally come with a free review copy of the
    product.  There are not enough hours in the day for
    me to look at them all, so I politely declined 99%
    of them.

    All of these product launches seem to be a sign of
    the desperation!  More and more internet marketers
    are buckling down and cranking out "me too"
    products that are often of horrendous quality!

    Ok, so we know what the problem is - what about the
    solution?

    Let's approach this by getting you to examine a series
    of critical questions...


    1)  Who are your customers?

    This is something many online marketers never really
    seem to have nailed down.  You should actually build
    an online business by identifying who the core group
    of customers are that you're going to serve. Then,
    you identify what it is that they really want and are
    willing to pay for.

    As an example, my core product is website traffic
    generation, and my primary customers are other
    internet marketers.  When I first decided to enter
    the internet marketing niche, I asked the question,
    "What is it that EVERYONE in this niche needs?"

    The answer was and continues to be traffic. That's why
    my core product is http://EasyPushButtonTraffic.com


    2)  Are you focusing on customers with money?

    The formula is that you sell a product that people
    actually want, to those who can and are willing to
    pay for it.

    Many internet marketers miss that second part. They
    either try to sell a product that people are
    unwilling to pay for, or they try to sell it to
    people who can't afford it.

    As the recession caused noticeable shifts in my
    sales to internet marketers, I actually shifted
    slightly, and started focusing more on local
    offline businesses.

    Local offline businesses often have websites too,
    they need more traffic, and most importantly, they
    have budgets set aside for advertising.  My only
    challenge was to point out to them that spending
    their advertising dollars with me was generally MORE
    effective than many other forms of advertising.

    While it's very noble to want to help out people
    who are struggling, you do need to ask if this can
    make you any real money.  Targeting the wrong
    customers is why many internet marketers are
    experiencing dismal sales!

    3)  What do your customers really need to survive this
    recession?

    Given that your customers are tightening their belts
    and often spending only on necessities, you need to
    make sure that you are selling necessities.  Getting
    back to my traffic example, an online business
    absolutely must have traffic to survive! They can
    afford to cut costs in other areas but they know that
    they still need traffic.



    4)  How can your customers actually grow their businesses?

    Sales are down for many businesses and some are even in
    danger of closing their doors.  Anything that you can
    offer that your customers can clearly see will make a
    real difference is something that they should logically
    buy. 
     
    Your customers are looking for solutions to stalled
    business growth - due partly to the recession.  Find and
    offer those solutions - real solutions to real problems.

    5)  What products/services are indispensable for your
    customers right now?

    As pointed out with the traffic example, there are
    certain things that your customers must have.  Look
    closely at your customers, and figure out what those
    things are.  If you can't figure it out on your own,
    survey your customers or ask your mastermind
    group!


    6)  Where are your customers and how do you reach them?

    Your customers congregate somewhere online.  The
    formula for getting them to your site is to figure out
    where your customers are and to stand in front of the
    traffic.   I do that with content (articles, podcasts, press
    releases, videos).

    By distributing my content in article directories,
    video sharing sites, etc., I stand in front of the
    pools of people who visit those site.   Since I
    generate a LOT of content, I use automated submissions
    to get my content in as many places as possible. I
    use http://EasyPushButtonTraffic.com for that.

    An alternative to content distribution would be using
    pay-per-click advertising, but that can get very
    expensive, and most marketers that I've discussed the
    topic with never got a positive return-on-investment.

    Pay-per-click requires too much time and effort
    really mastering it to be viable for most marketers.
    That's why I'm so big on content distribution.  It
    offers tremendous leverage with no risk.

    Your customers go online looking for solutions to
    their problems.  You merely create content that
    solves those problems and through the search engines
    and directory sites they will find you.


    7)  How do you communicate with your customers in a
    way that lets them see that your products/services
    really are the answer?

    At it's simples, you merely need to talk about your
    customers most painful problems, and then show them
    why your product is an obvious solution.

    By talking to their pain, you prove that you
    understand them, and reach them on a deep emotional
    level. 

    It is very important that you do this in a way that
    leads them to conclude that your product is the ideal
    solution, rather than yelling "buy my product" at
    them.  That method of selling has been described as
    implication rather than specification.

    Just remember that people like to buy, but they
    generally don't like being sold to.

    8)  What do you offer to struggling customers who often
    really are cash-strapped?

    Depending upon your market, your customers may really
    have very little cash.  Even with large companies,
    cashflow is often a problem. 

    Often with the above situation, price is not the
    issue as much as cashflow. Often the solution to
    making more sales is as simple as convenient payment
    terms. 

    The recession has affected different groups of
    people in different ways though, so you do need to
    ask if you're marketing to the right group.   You may
    be able to continue marketing the same product, only
    offering it to a different segment of the market. 
    My example earlier of offering "traffic" but
    shifting my marketing slightly to offer it to local
    businesses is the perfect example.

    You can even segment your market and offer
    essentially the same product to different segments
    of the market at different price-points. 

    9) Are there other ways to monetize your traffic?

    The rule is that you should always offer your
    customers other "backend" products.  It makes no
    sense to work hard at generating a customer only to
    offer him one product, and then go off in search of
    another customer.

    In internet marketing you capture your customer's
    contact information, and you periodically email him
    about other related products.  Simple enough.

    If you have a website that's largely a content
    website (perhaps a blog) then you subtly
    integrate recommendations for other products right
    into your content.

    One system that I recently tested allows you to
    automatically generate webpages that have your
    Amazon.com, Ebay, Clickbank, Google AdSense, etc.,
    links automatically inserted.   It’s finds products
    related to the topic of the content, and adds your
    links.

    Essentially, just by sharing useful content, your site
    automatically generates income for you. That system is
    called Profit Mart,  and you can check it out at:
    http://budurl.com/ProfitMart

    As you generate website visitors, you must acknowledge
    that the majority of them will leave without making a
    purchases.  The key to monetizing that traffic is
    sending them some place where you get paid. Profit
    Mart does that nicely.

    We've just covered tactics to survive, and even thrive
    during this recession.  All of the issues mentioned
    above are important, and overlooking any one of them
    could have a significant impact. 

    There are many millionaires made during every
    recessions/depression. There's no reason that you can't
    be one of them. The secret is taking massive proper
    action - all the way through to completion.

    If you found this article useful, feel free to share
    it with others.  An easy way to do that is to post
    about it on Twitter.com mentioning my Twitter username
    @WillieCrawford  Please point out that the article is on
    my blog at: http://budurl.com/rqqd




    No Comments

  • Date / Time:

    Insider Press Release Tactics Part 3 - Using Press Releases For Search Engine Optimization

    Insider Press Release Tactics - Part 3
    Copyright - 2009 by Willie Crawford (All Rights Reserved )


    Brought To You By Willie Crawford And
    http://EasyPushButtonTraffic.com

    Now let’s look also briefly at press releases for search
    engine optimization purposes or SEO purposes.  As I said
    earlier, you want your press releases all over the place so
    that people searching for an expert on a topic can find
    you.  In that sense, press releases are good for SEO.  You
    can take it even further though, writing press releases
    whose primary purpose is for search engine optimization and
    the difference there is that the press release can be more
    promotional than newsy.  If it is for really trying to get
    the media to contact you it can’t be too hypey.

    If it’s just for search engine optimization purposes, and
    you don’t care whether the reporter actually likes it or
    not, you can make it a little more hypey and include more
    of your keywords, you can include more hyperlinks and
    things that will help the search engine to notice your news
    release, since that will be the primary purpose of it.

    When doing press releases for SEO to do your keyword research.  You want to figure out what
    phrases are my ideal customers actually using on the search
    engines and you want to include those in your press
    release.  You want to include them in the title, you want
    to include them in the body of the press release sprinkled
    liberally throughout and you even want to include them in
    the anchor text of your hyperlinks, which is something you
    would never do in a press release that is intended
    primarily to get the media to contact you.  You can use
    hyperlinks in those types of releases but you would say
    something like, “XYZ announces a new product and their
    product features are available and listed on this website,”
    and you list the website but you wouldn’t use keywords in
    the hyperlink there.  But if it is just for SEO purposes,
    there is no reason for you not to include as much SEO as
    you want in your press release.  That is the purpose of it.

    One reason that the press releases do work beautifully for
    SEO purposes is that the search engines often rank pages on
    press release sites higher than on other sites.  In fact, I
    can remember a report that was for sale a couple years ago
    that talked about how to get a webpage listing on Google in
    24 hours or less and that was a big deal back then.  What
    the report basically said was do a press release because,
    at that time, when you Googled a keyword, if you had a
    press release on one of these press release websites,
    Google showed the press releases or news releases first.
    They showed links from news sites first.

    Now I don’t think they do that necessarily now but Google
    knows, and all the big search engines know, that a lot of
    their visitors are looking for late breaking news, they are
    looking for current events.  So they know when somebody
    reads about an accident or some famous politician or a
    movie star or somebody getting married or dying or starting
    a new business or whatever and getting caught in a scam,
    they go to the search engine and they type that person’s
    name in and they are often looking for news releases on
    news release sites.  This is very important; you do want to
    be there.  You will often rank higher in the search engines
    if you are listed on the news release sites.

    There is one person asking: “Will SEO press releases be
    less likely to be picked up by Google news and Yahoo news
    if it’s got too much of that?”  I don’t see why they would
    be less likely to pick it up if it was set up more for SEO
    purposes than for actually getting attention of a media
    person.  No, I don’t think that really harms it that much.
    I guess Google’s algorithm and Yahoo’s algorithm does look
    at maybe things like keyword density and it can detect some
    of that so you wouldn’t really want to go as overboard on
    it if you were concerned about that but when I do press
    releases I am planning on distributing them numerous,
    numerous places and so I am less concerned about that.

    I also do a lot of press releases.  So I may do two to
    three press releases on the exact same story and submit
    them through different channels to different places.  So I
    am less concerned about that.  I think of press releases
    just like I do articles and you want to be in as many
    places as you can to get noticed and depending upon where
    you submit it, that’s how you determine what you put in the
    press release.
    No Comments

  • Date / Time:

    Insider Press Release Tactics Part 2 - How To Get Free Publicity & Traffic With Press Releases

    Insider Press Release Tactics - Part 2
    Copyright - 2009 by Willie Crawford (All Rights Reserved )


    Brought To You By Willie Crawford And
    http://EasyPushButtonTraffic.com


    The second document you want to have available is what is
    referred to as a Q&A sheet.  And Q&A does stand for
    Question and Answer.  This is a page with roughly 10 to 15
    suggested questions that the interviewer could ask you.  A
    typical one hour radio show, for example, would probably
    let you go through about a dozen questions, depending upon
    how in-depth the interviewee is in answering the questions.
     So what you want to have available is a sheet with roughly
    10 to 15 questions that the interviewer could ask you.  You
    see, you are the expert in your topic and the media contact
    really doesn’t have the time to do a lot of research on
    your topic.  They don’t have the time to become the expert
    to learn how to ask intelligent questions, and so,  rather
    than let them appear ignorant about the topic you point out
    to them that you can make it very easy for them to
    interview you.  So you suggest intelligent questions to
    them and you save them a lot of time and effort.

    During these interviews, you’ll often be surprised when the
    media personality or the interviewer just runs down your
    list of questions.  This means that since you suggested the
    questions, you really actually control the interview.
    You’re not surprised by any questions that they ask and you
    are prepared for it.

    Now one tactic I was taught fairly early on when I first
    started doing interviews was that to avoid making the media
    personality appear to just be a pushover or someone just
    promoting you.  You want to throw in one or two questions
    that sound like they are a challenge or sound sort of
    tough.  If I were doing an interview on ecommerce or making
    money in Internet marketing, I might throw out a question
    like, “Can you really make money in Internet marketing?” or
    “Aren’t all these Internet marketing programs a scam?” or
    something like that.  A question that sounds challenging
    but because you know your topic very well you have the
    answer prepared.

    You want to do that just because it makes the interview
    more interesting, more credible.  So you do want to have
    your Q&A sheet ready for that media personality.  Often
    they will be running way behind schedule when they first
    contact you and they want to get something done very
    quickly.  They often want to be able to publicize the fact
    that they are doing the show with you and the sooner that
    they can get that bio and that Q&A from you the sooner they
    can post notes on their websites and document that  you are
    on their show - as soon as they can get that up there the
    sooner the audience members can find out about it.

    Now just as with the bio, you want a Q&A sheet handy for
    each topic or area of expertise that you are trying to get
    free media coverage on.  You basically have this press
    release that says what you are an expert on and you want to
    have a Q&A sheet that covers the same topic.  Now the
    reason that you want your press releases all over the
    Internet is that increasingly when the media is looking for
    an expert on a topic, they begin by searching the Internet.

    In fact, I have followers on Twitter, which is one of those
    social networking sites for those of you that don’t know,
    who are actually CNN personalities.  For example, Rick
    Sanchez from CNN is one of my followers.  This is very,
    very powerful.

    They often, when they want to find experts on a topic, they
    have databases that they turn to on the Internet, but they
    also will often just search for certain keywords on the
    Internet to find those experts.  So, again, this is very,
    very important.

    In fact, one of my other followers on Twitter is an
    individual who can actually help you to get media coverage;
    his name is Peter Shankman and he has a business called
    “Help a Reporter Out”.  Several times a day Peter publishes
    a HARO report.  He publishes an ezine that lists media
    contacts that are working on stories.  It could be radio
    people, it could television or magazine writers but it’s
    just individuals who are working on stories and they submit
    to Peter what they are looking for as far as guests, as far
    as experts.  Now to find Peter, he’s on Twitter, at
    http://www.Twitter.com/skydiver If you follow him there,
    what you will actually get is every now and then he gets
    media people contacting him with very, very urgent
    requests.  So what he does is he throws those out there on
    Twitter, just “I’m looking for an expert right now or the
    media is looking for an expert right now on this topic.”

    It does pay to follow him on Twitter.  He also has a
    website, which is http://www.HelpAReporter.com If you can
    go there you can sign up for his newsletter, and then two
    to three times a day he will publish a list of media
    personalities out looking for experts that they can
    interview.  Maybe the person is working on a story on the
    energy crisis, or the war in Iraq, or maybe there is some
    event that happened in the news and they want to find an
    expert that can comment on it from that perspective and
    they want to do that story really quick.

    So two to three times a day he puts out this list that may
    have 20 people looking for sources.  What you want to do is
    you want to scan this newsletter and see if you are an
    expert or if you know somebody who might fit the bill
    because what you can do then is send your friend a note
    saying, “Hey, you’re an expert on child development or
    psychology or pets or whatever and there is a magazine
    reporter doing a story on this.  So why don’t you contact
    them and get your name and your URL and other information
    in front of them.  It’s very powerful, very quick, but
    these people, when they are looking for these sources, they
    are looking for usually to get something quick.  The faster
    you get your name in the hat the more likely you are to get
    some free media coverage.  If it is a topic you are really
    an expert on, you may get an entire article written up just
    about you.  So this is very powerful.

    When a media person is working on a story they are often
    under tremendous deadline pressure and so being ready
    really, really does pay off.  That, again, goes back to
    having that bio and that Q&A sheet available so that you
    could even tell them intelligent questions to ask you in
    interviewing you or intelligent angles to approach a topic
    from.  Maybe they are a newspaper writer who was just told
    by their boss to “do a story on this” after seeing some
    other story in the news; some current event.  So they don’t
    even really know necessarily what questions to ask you and
    by you having that Q&A sheet handy you become a very
    valuable resource for them.  You do want to, over time,
    make friends with as many media contacts as you can and
    become friends with them because they will go back to you
    over and over and over again and they will give you a lot
    of free coverage.

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  • Date / Time:

    Insider Press Release Tactics - Part 1

    Insider Press Release Tactics - Part 1
    Copyright - 2009 by Willie Crawford (All Rights Reserved )



    Brought To You By Willie Crawford And
    http://EasyPushButtonTraffic.com
    This is Willie Crawford and I’d like to welcome you to
    another episode of Willie Crawford Teaches Real Internet
    Marketing.  Today’s show will focus on press releases or
    media releases.  I’ll be showing you how I use them and
    have used them in the past, and provide you with a template
    or two.

    For the templates, I’ll be posting the URLs into the chat
    room where you can copy the URL and then download the PDF
    or Microsoft Word documents to add to your swipe files.  If
    you have questions or comments you can just type them into
    the chat room or phone them in. 


    I have some show notes I’ll go over and then I would hope
    to engage many of you in conversation.  So we’ll fit in as
    many callers as we can.  I do ask that before you leave the
    site today that you mark the show as a favorite and to do
    that you just login to

    http://BlogTalkRadio.com/WillieCrawford and up near the top
    there is my picture and just to the right of my picture
    there is a heart-shaped icon, you just click on that to
    mark this show as a favorite.  That helps in our ratings.

    Also, feel free to tweet about today’s show, now or even
    afterwards.  The mp3 recording from the show will be
    available in the archives beginning roughly five minutes
    after the episode is over.  Let me begin by saying that
    press releases or media releases are fairly simple and that
    you shouldn’t overcomplicate things.

    When I start talking about press releases, a lot of people
    seem to think of something mysterious or magical but it’s
    just another tool that you are using to get in front of
    your audiences, another way of getting in front of the
    media, getting in front of your ideal customers and so
    there is nothing really mysterious about press releases.

    There are basically two broad purposes for press releases
    that we’ll be talking about today.  We use them for,
    actually, garnering media attention,  and we also use them
    for search engine optimization.

    First of all, we can use it to actually get the media’s
    attention so the media personalities contact you for
    interviews about your products, your services, your
    projects, your causes, or whatever.  Getting written up in
    a newspaper or a magazine can be huge.  Some magazines will
    charge you tens of thousands of dollars for just a
    quarter-page ad; I’ve looked at those and that’s
    incredible.  But if you can swipe their attention, you can
    get them to devote multiple pages, lots of photos, and all
    kinds of space in their magazine, and the main part of the
    magazine, to you.  So it’s extremely, extremely powerful.
    So it’s definitely worth trying to get media attention via
    press releases.

    Being written up in a magazine or newspaper is often, I’d
    estimate, 100 times more valuable and effective than just
    running an ad in the same publication.  The reason I say
    that is when they write you up they are providing an
    indirect endorsement of you.  That media personality who
    interviews you, and writes you up in a story or an article,
    does a radio or television show on you, or a show
    presentation on you, they are saying to their audience,
    “Here is someone that is expert enough - that is
    significant enough - that I think you should pay attention
    to them.”  So they are endorsing you and that is huge.
    That is very powerful.

    Actually I have been taught, and I teach, that if you are
    going to run an ad in a newspaper or a magazine or on a
    radio station you want to do it about the same time or in
    the same issue as when they do a feature on you.  So,
    again, that is very powerful.

    I actually do a lot of – I am speaking primarily today of
    magazine and newspaper when I talk about press releases,
    but I actually do a lot of radio too.  I have interviewed
    on local radio stations in probably two dozen cities and I
    am regularly on my local radio station.  I also do a lot of
    Internet radio - some Internet radio shows can have a
    pretty huge audience and these do actually generate a lot
    of sales for me.  So this is very powerful; it’s worth
    focusing on as another means of getting in front of your
    audience.

    Now in looking at press releases for actually gaining media
    attention, I will explain my system, how I do this, to you
    first.  There are actually two other documents that you
    want to keep handy other than your press releases.  When
    the media contacts you and asks if they can interview you,
    they will need to have you provide them additional
    information.  If you have these documents prepared and
    ready, it just let’s you fire it over to them and lets you
    show that you are an expert, you are a pro at what you are
    doing and it also indicates to them that you will probably
    make a very good interview.  These two documents are: your
    bio.  This is generally a one-page document that tells who
    you are and it should focus upon what makes you an expert
    on the topic of the press release.  That means that you
    probably want to have several bios.  I, for example, have
    bios that emphasize my expertise in traffic generations,
    others that emphasis my expertise in southern cooking,
    since I have a cookbook and have sites on cooking, and
    others that emphasize my expertise at search engine
    optimization.  I have some that emphasize my expertise at
    coaching and just teaching people Internet marketing or
    ecommerce.

    So you want to have a variety of bios handy and they should
    all be roughly one-page long and just tell who you are and
    why you are an expert and if you have credentials, if you
    have special training; anything in your background that
    makes you a verifiable expert.  If you’ve written articles,
    you’ve been published, how long you’ve been in the
    business, maybe some of your training and also what shows
    you’ve been on.  Things like that.  Those are all things
    you want to put in your bio and you do want to have that
    handy for when the media contacts you.


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  • Original Air Date:

    How To Hire A Joint Venture Broker - Leveraging A JV Broker

    Many people doing product launches realize that they don't understand the product launch process well enough, or know enough people in their niche, to launch a product all alone. They often turn to a joint venture broker for help in recruiting affiliates, flowing out the launch, etc. However, many people make major mistakes while doing this. Gregory Simpson & Willie Crawford, both certified joint venture brokers, will discuss with you, how to get the most leverage out of working with a joint venture broker. Learn how to avoid common mistakes and things that you can do that will dramatically increase the success of your product launch.

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