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If you want to know about white papers, the person to ask is Michael Stelzner. Mike is the ultimate authority on the subject of white paper writing, and the crew at White Paper Insider learned everything we know from him. What better way to kick off our inaugural show than to have "Mr. White Paper" himself as our first guest? Mike will be sharing information on how to use white papers as a marketing tool, as well as how he has implemented Social Media Marketing to expand his own business. Join us for an information-packed hour on how you can put white papers to work for your business, and how Social Media Marketing can take you even further.