Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Can A Company's Marketing Tactics Produce Negativity?

  • Broadcast in Lifestyle
On Air with Wheelze

On Air with Wheelze


Follow This Show

If you liked this show, you should follow On Air with Wheelze.

Call in to speak with the host

(347) 637-1771


 Every business, every company creates some sort of campaign. Some sort of way to bring customers inside their stores to spend money and buy their products. But what happens when a company puts out the wrong type of message? A message that is geared towards a specific group of people. And degrates others?

Abercrombie & Fitch Ceo Mike Jefferies has been known to make outrageous statements about the kind of people that he wants his clothing to attract. “America’s unattractive, overweight or otherwise undesirable teens can shop elsewhere.” As well as  ‘In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. We are exclusionary."