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Every business, every company creates some sort of campaign. Some sort of way to bring customers inside their stores to spend money and buy their products. But what happens when a company puts out the wrong type of message? A message that is geared towards a specific group of people. And degrates others?
Abercrombie & Fitch Ceo Mike Jefferies has been known to make outrageous statements about the kind of people that he wants his clothing to attract. “America’s unattractive, overweight or otherwise undesirable teens can shop elsewhere.” As well as ‘In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. We are exclusionary."
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