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Heidi Richards is the Founder and CEO of the Women’s ECommerce Association International with a mission to “Help Women do Business on the WEB.” With almost 30 years experience running successful small businesses, she understands the needs and challenges small businesses face, in particular those run by women. This baby boomer woman has has been studying ecommerce for several years and has been running two very successful ecommerce sites, sharing her knowledge of leadership, sales and marketing in three of the four e-zines she writes and publishes for retail florists, nonprofit leaders and a variety of small business enterprises.

In January 2005 Heidi was named one of the Top 50 Virtual Women Shaping the Internet for 2005 by the International Virtual Women’s Chamber of Commerce. She has also been recognized as a National Top Ten Business Woman by the Small Business Administration.

She has been instrumental in shaping the way I do business on the internet and you're sure to learn a thing or two if you tune into my show on Thursday, May 29 at 12pm EST when I interview this baby boomer woman who is on the move and making a difference!