Interview with Mike Troiano, CEO of Matchmine

Michael Troiano Chief Executive Officer of Matchmine

Mike Troiano is a proven entrepreneurial leader with a track record of successes at the intersection of new technology and broad consumer adoption. He joined matchmine as CEO in November 2006 and has led the company to the successful launch of its product line and business strategy at DEMO2007.

In 1996, Mike co-founded New York-based strategic Internet services firm Brandscape. As the firm's CEO, he established client relationships with Unilever, HP, and EMC, before combining assets of that firm with Primix Solutions (NASDAQ: PMIX) in late 1998. A year later, he became President of Primix, increasing the annualized revenues from $5.6 MM to $30.8 MM, doubling gross margins, and adding nearly $200 MM in shareholder value.

Mike's views on digital media and marketing strategy have been featured in Forbes, Adweek, Advertising Age, CNET, HomePC, and the PBS program Frontline. Mike holds a Bachelor's Degree in Public Communication from Cornell University and a Master's Degree in Business Administration from the Harvard Business School.