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"Framing Your 2010" Pt. 2 - There's Magic in your mouth

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Photobucket Ever heard of the concept of Sleight of Hand ? Sounds similar to sleight of mouth, doesn't it? In performing a magic trick, the magician's challenge is to redirect the audience's attention, in order to create an alternative visual experience. This redirection of attention is Sleight of Hand. The phrase "Sleight of Hand" refers to a magicians' skills in making things happen which appear impossible. Just as a magician can dazzle you with seemingly impossible feats so too a master of language can use their choice of words in a way that can redirect your attention or change your perceptions. What you were once sure of now seems open to doubt. What was unbelievable now seems possible. Linguists and modelers studied the world's most powerful persuaders and uncovered a compelling and impressive set of language patterns. These patterns became known as "Sleight of Mouth".

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