Matthew Kelleher, Chief Commercial Director, RedEye, talks to Kelly Hushin, Editor, The eTail Blog, about how to create successful behavioral email. RedEye is an email marketing provider that collects data on real-world, individual consumer behavior. Redeye then feeds that data into an integrated database with the ultimate goal of delivering what the company calls behavioral email. The highly focused data, when applied to targeted, automatic behavioral email campaigns, can achieve a 20 percent conversion rate on average.
Hear Matthew talk about how RedEye does it and how it can increase email conversion rates by 20 percent.
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