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Citi's SVP of Mobile & Emerging Tech on 'Couch Commerce'

  • Broadcast in Finance



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Mobile banking today is not exactly what banks thought it would be when they set out to create something they thought their customers wanted. Initially many financial institutions thought customers would want to conduct transactions on the go, but soon found that the word "mobile" didn't necessarily mean that customers were moving - they just weren't sitting in front of their desktop or laptop computers.

This is just one of the revelations Citi's SVP of Mobile and Emerging Technologies Strategy Lead, Andres Wolberg-Stok, has come to over his years of studying mobile banking trends.
In this podcast, he discusses some of the other facets of mobile banking that differentiate the channel, including the unique opportunities that tablets offer.

If you'd like to learn more about this topic, please visit the Net.Finance website and explore the agenda for the conference.