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Charlie Cole: Leveraging Customer Data to Reduce Abandonment

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Charlie Cole, Vice President, Online Marketing at Lucky Brand Jeans, talks to Kelly Hushin, Editor, the eTail Blog, about how and why it's important to understand your data analytics suite and target customers through strategic use of that data. 

He will speak at eTail Boston on this topic. You can visit the website to learn more about the program. 

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