For the first time in history, the customer is ahead of the retailer, says Simon Forster, Divisional Director, Online, Debenhams. That means companies like his that have been around since the beginning of the department store have to start thinking differently.
Forster speaks here to Kelly Hushin, Editor of the eTail Blog, which is published by WBR - the same company that produces the eTail series of events. In this interview, he talks about how to implement change across an organization that is used to doing business a certain way.
He will speak at eTail Europe which takes place in London from 20-22 June. You can visit the website to learn more about the program.
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