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Kristin Knapp, Assouline, on engaging a luxury audience beyond high-end books

  • Broadcast in Marketing



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Assouline's position in the luxury market is unique. The company doesn't produce high-end handbags or cars or clothing, but they are just as involved in the luxury sector as any well-known couture designer. Their claim to fame, beautiful books about fashion, travel and culture, has evolved into a comprehensive content creation business and much of their market is now going online to engage with their brand and products.

Here, Kristin Knapp, Vice President, Ecommerce and New Media, Assouline, speaks to Kelly Hushin, Editor, the eTail Blog, about how she is advancing the brand's digital presence.

The eTail Blog is published by WBR, producers of ecommerce events like Luxury Interactive, which focuses on digital brand strategies for luxury retailers. You can visit the website to learn more about the event and see other speakers that will join the program.